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iHeart Productions - You Are Rad. We Are Rad. Let's be friends.
brand management, ninja marketing.

Recess is back!

Recess is back!

iHeart created a plug and play fundraiser event template that can be bought. In this example, we spotlighted Rebuilding Together Portland, a non-proft organization committed to bettering the lives of the elderly, physically and mentally challenged, and our veterans, by doing home makeovers and improvements, at absolutely no cost to the deserving homeowner. Proceeds from this event will go to fund their projects. The template comes complete with a social network, sponsorship of beverage and in-kind support, video commercials and teasers.

This is a 10 part series of various whisper campaigns that were created to be strategically leaked out each week leading up to the event.

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